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THE FLOOR MAP IS LIVE! ✉ tech@vfairs.com
Chef Food Fair
Always in Season
Presented by Nicholas and Company
THE CHEF'S CHOICE IN FOODSERVICE
Wednesday, October 07, 2026
10:00 AM – 4:00 PM
@ Mountain America Expo Center
Sandy, Utah
The Floor Map is live! 🗺️ Get the lay of the land before you arrive. Check out the floor map to see where your favorite suppliers, local vendors and more will be located. Make sure to stop by our Fall Charcuterie Bar located by the Nicco Truck — and you won't want to miss the Nicco Social Lounge where you can enter for a chance to win Hedley & Bennett aprons for your whole staff!
See the MapPLAN YOUR VISIT
The Floor Map is LIVE! Get the lay of the land before you arrive.
Check out the show floor map to see where your favorite suppliers, local vendors and more will be located. Make sure to stop by our Fall Charcuterie Bar located by the Nicco Truck — and you won't want to miss the Nicco Social Lounge where you can enter for a chance to win Hedley & Bennett aprons for your whole staff!
Sip + upgrade your beverage program – consult with our Vine Lore beverage experts (21+).
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Visit our social lounge and post a photo in front of our step and repeat for a chance to win! 20 apron maximum.
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Visit our Nicco Deals booth to purchase stocked items at a discount — get up to 60% off!
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The Mountain America Expo Center has 1,700 outdoor parking spaces. Parking is also available in nearby lots at a walkable distance. You can also ride TRAX if you’re coming from Salt Lake City or Draper or points in between. Click this slide to get directions.
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🍇 Indulge in our Fall Charcuterie Bar with local and specialty suppliers: Markon Cooperative Slide Ridge Honey (Local) Salt City Baking (Local) Nut Garden (Local) Paris Gourmet Atalanta …and many more
Need to update your ServSafe Certifications? 🫧 Get certified on-site with Salt Lake Area Restaurant Association (SLARA), or you can certify your team for a discounted rate on another day. Rates exclusive to this show, so don’t wait!
Meet our local artist partners like Draper Art Fabrication, specialized in foodservice installations. From food statues to lighting, sign-painting and mural work, this team has the talent and connections to help your business stand out from the rest. Just ask some of our customers!
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Your very own corner of the show! Explore over 30 vendors in our dedicated Non-Commercial section, specially curated with the products and supplier partners that best serve senior living facilities, education + university dining segments, healthcare, and more.
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One lucky PRE-REGISTERED GUEST will win a Nicholas-Branded Yeti Go Box. Register TODAY to get your name in the bucket! *Must be pre-registered for the show by Tuesday, October 6th. Walk-up registrations on show day will not count.
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Sip + upgrade your beverage program – consult with our Vine Lore beverage experts (21+).
Insert Button Text
Visit our social lounge and post a photo in front of our step and repeat for a chance to win! 20 apron maximum.
Insert Button Text
Visit our Nicco Deals booth to purchase stocked items at a discount — get up to 60% off!
Insert Button Text
The Mountain America Expo Center has 1,700 outdoor parking spaces. Parking is also available in nearby lots at a walkable distance. You can also ride TRAX if you’re coming from Salt Lake City or Draper or points in between. Click this slide to get directions.
Insert Button Text
🍇 Indulge in our Fall Charcuterie Bar with local and specialty suppliers: Markon Cooperative Slide Ridge Honey (Local) Salt City Baking (Local) Nut Garden (Local) Paris Gourmet Atalanta …and many more
Need to update your ServSafe Certifications? 🫧 Get certified on-site with Salt Lake Area Restaurant Association (SLARA), or you can certify your team for a discounted rate on another day. Rates exclusive to this show, so don’t wait!
Meet our local artist partners like Draper Art Fabrication, specialized in foodservice installations. From food statues to lighting, sign-painting and mural work, this team has the talent and connections to help your business stand out from the rest. Just ask some of our customers!
Insert Button Text
Your very own corner of the show! Explore over 30 vendors in our dedicated Non-Commercial section, specially curated with the products and supplier partners that best serve senior living facilities, education + university dining segments, healthcare, and more.
Insert Button Text
One lucky PRE-REGISTERED GUEST will win a Nicholas-Branded Yeti Go Box. Register TODAY to get your name in the bucket! *Must be pre-registered for the show by Tuesday, October 6th. Walk-up registrations on show day will not count.
Insert Button Text
Sip + upgrade your beverage program – consult with our Vine Lore beverage experts (21+).
Insert Button Text
Visit our social lounge and post a photo in front of our step and repeat for a chance to win! 20 apron maximum.
Insert Button Text
Visit our Nicco Deals booth to purchase stocked items at a discount — get up to 60% off!
Insert Button Text
GETTING THERE
Mountain America Exposition Center
9575 South State Street
Sandy, UT, 84070
Access TRAX and driving directions here.
Nicholas and Company’s Chef Food Fair celebrates the partnerships that make our business possible. Great food — and great companies — aren't built by one person or one ingredient, but by the collective effort of many.
At Chef Food Fair, you'll experience the diversity and creativity that define our regional culinary community. Every supplier partner, broker, and brand brings a distinct perspective and story to the table, and together, they help cultivate the thriving culinary community at the heart of Nicholas and Company.
As the Intermountain West's premier independent broadline foodservice distributor, we're proud to bring those partnerships together in one place, where ideas take root and relationships flourish. Thank you for being part of what we're growing together.
Sarah Johnson
Head of Global Marketing, BrightWave Media Group
Head of Global Marketing, BrightWave Media Group
Sarah Johnson is a results-driven marketing strategist and brand storyteller with over a decade of experience in helping global brands connect with their audiences through data-driven campaigns and creative innovation. Her expertise spans digital marketing, customer experience, and content strategy, with a strong focus on building meaningful brand engagement in the digital age. Sarah is passionate about empowering teams to blend creativity with analytics to deliver measurable business impact.
Dr. Allison Martinez
Chief AI Ethics Officer, NeuroLink Labs
Chief AI Ethics Officer, NeuroLink Labs
Dr. Allison Martinez is an accomplished researcher and thought leader in artificial intelligence and human-computer interaction. With over 12 years of experience in academia and industry, she has contributed to groundbreaking work in ethical AI, machine learning interpretability, and user-centered design. Dr. Martinez is passionate about ensuring technology serves humanity responsibly—bridging the gap between innovation and ethical impact. She frequently speaks at international conferences and advises organizations on building trustworthy AI systems.
Mark Anderson
Director of Digital Innovation, TechNova Solutions
Director of Digital Innovation, TechNova Solutions
In this session, Mark Anderson will share insights on how organizations can accelerate their digital transformation journey by embracing AI-driven automation and data intelligence. He’ll discuss real-world use cases, key challenges, and proven strategies that empower teams to innovate faster and stay competitive in an ever-evolving tech landscape.
Chief AI Ethics Officer, NeuroLink Labs
READ BIONeuroLink Labs
Dr. Allison Martinez is an accomplished researcher and thought leader in artificial intelligence and human-computer interaction. With over 12 years of experience in academia and industry, she has contributed to groundbreaking work in ethical AI, machine learning interpretability, and user-centered design. Dr. Martinez is passionate about ensuring technology serves humanity responsibly—bridging the gap between innovation and ethical impact. She frequently speaks at international conferences and advises organizations on building trustworthy AI systems.
Head of Global Marketing, BrightWave Media Group
READ BIOBrightWave Media Group
Sarah Johnson is a results-driven marketing strategist and brand storyteller with over a decade of experience in helping global brands connect with their audiences through data-driven campaigns and creative innovation. Her expertise spans digital marketing, customer experience, and content strategy, with a strong focus on building meaningful brand engagement in the digital age. Sarah is passionate about empowering teams to blend creativity with analytics to deliver measurable business impact.
Director of Digital Innovation, TechNova Solutions
READ BIOTechNova Solutions
In this session, Mark Anderson will share insights on how organizations can accelerate their digital transformation journey by embracing AI-driven automation and data intelligence. He’ll discuss real-world use cases, key challenges, and proven strategies that empower teams to innovate faster and stay competitive in an ever-evolving tech landscape.
A BIG THANK YOU TO OUR SHOW SPONSORS
Frequently Asked Questions
Yes, every guest planning to attend will need to fill out our registration form to gain access to the event.
Yes, this event is completely free to attend. Always!
